Grassroots Marketing for "Seth's Dominion" by Luc Chamberland

I love seeing grassroots marketing led by indie filmmakers. Luc Chamberland is doing it right now for his NFB film "Seth's Dominion", which documents the career of comic artist Seth (Gregory Gallant).

There is something fun and fresh about seeing artists promote their work with the help of friends and colleagues. It gives me that warm fuzzy 'gee-golly-gosh' feeling of 'isn't that awesome?!'

Luc is in the process of taking photos of various people holding a copy of his film, which went up for sale via Amazon on last Thursday. His offering is a work of art in and of itself. The DVD lives in "an innovative double-spined hardcover that opens in two directions, one side opens with a photo essay narrating Seth's life while the other offers a generous sampling of Seth's art: comics and sketchbook pages, but also puppetry and New Yorker illustrations. Seth also speaks to the experience of making the documentary through a comics diary, constructed from rubber stamp images."

If you haven't had a chance to see "Seth's Dominion" yet, I highly reccomend it, it's an inspiration for any artist. The DVDs description on Amazon perfectly portray's the film.
"...Seth's Dominion, a masterly portrait that mixes insightful biography with vivid animation in an artful fusion of filmmaking techniques that perfectly captures Seth's manifold creative universe. From his melancholy reflections on childhood to his descriptions of his creative habits, Seth narrates his own life story enchantingly. With special features including two short animations and a taping of Seth speaking at the Drawn & Quarterly bookstore, Seth's Dominion is a triumph."
I've embedded the trailer below and if you keep scrolling down you'll also see a selection of photos that Luc has been taking.

The Ultra TALENTED Oscar winner Torill Kove

The Sublime executive producer at the NFB Julie Roy

The sharp eye of the legendary Don McWilliam

The hell flames of Trumpland are licking Ed Bignell

Michael Fukushima GRAND executive producer at the NFB

The Ultra TALENTED Composer Luigi Allemano
La superbe Geneviève Bérard

Genius Cartoonist Jimmy Beaulieu

Amazing NFB producer Maral Mohammadian


The superb Emmanuelle Walker


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