TAAFI INTERVIEWS - Martin Markle interviewed by M.R. Horhager

Martin Markle is the Producer and President of Markle Productionsan independent production company specializing in animation, children’s programming and lifestyle television. Markle is a Gemini Award winner and has produced hundreds of hours of content.

M.R. Horhager: Is there a certain kind of show idea that you’re looking for right now?
Martin Markle: The first test of something when it comes to me is the gut check - do I like it? Am I drawn in? I hate to say it for those who are pitching, but that impression happens in one second flat. You see the artwork – do I like it or do I not? You see the title – do I like it or do I not? Whatever they’ve written – maybe there’s a slogan or some kind of descriptive line – does it grab me or not? That is the most important second – it’s that first moment of seeing it or hearing it.
And then my practical mind kicks in because I need to sell these things. Is there an audience for this? Is there a market for this? And that is a very important factor. I might be inclined to something, but if I think it’s not going to sell anywhere, then I can’t move forward with it on a business level, although I would try to help to shape the project for the person. So that’s really what goes through my mind.
Click here to continue reading this interview over on the TAAFI Blog.